“For the first time, Starbucks will offer a single-origin coffee from India in the US, giving customers a unique opportunity to experience a rare, small-lot coffee from the Tata Nullore Estates in the beautiful Coorg coffee growing area of India”
In a move that may boost the country’s fledgling coffee industry, A humble variety of Indian brew, grown in the hills of the Western Ghats, will soon make its way to caffeine connoisseurs at Starbucks’ most sophisticated coffee shop.
Later this year, an Indian single-origin Arabica coffee grown in Karnataka’s Kodagu district will be shipped some 8,000 miles to the Starbucks Reserve Roastery and Tasting Room in Seattle. The coffee will be roasted and served at the 15,000 square-feet store, that has been described as a “mini-Disneyland for Starbucks fans.”
This will be the first time that Starbucks will offer a single-origin coffee from India in the US. John Culver, Starbucks’ group president for Coffee China and Asia Pacific, told Reuters that this would be the “first step in what we hope will be many reserve coffees coming out of India.”
Located at around 3,000 feet above sea level, Nullore estate is the largest Arabica plantation owned by the Tatas—Starbucks’ joint venture partner in India—in Kodagu. The 394-hectare estate produces over 500 tonnes of coffee every year, some of which is also bought by the Italian coffee roasting company Illy.
Starbucks Reserve Tata Nullore Estates will be the first coffee from India to be roasted at the Starbucks Reserve Roastery and Tasting Room and will only be available at this Seattle location later this year,”
Starbucks also announced plans to increase its coffee roasting capacity for supplying to its stores in India. The first roasting and packaging plant opened in Coorg, Karnataka, in 2013, and has steadily increased its roasting capabilities.
It will soon expand to include both Kenyan and Sumatran coffees for Starbucks stores throughout India. This builds upon the two groups’ commitment to cultivate a future supply of high-quality, sustainable green coffee from existing and new new sources in India through agronomy practices.
Starbucks coffee will also available on Vistara, a full service airline, later this year. Vistara is a joint venture between Tata Sons and Singapore Airlines, which operates more than 457 flights weekly to 17 destinations and flew two million travellers by June.
“We are humbled by the way in which customers in India have embraced Starbucks’ elevated coffeehouse experience, which now spans to more than 80 stores across six cities,” said Howard Schultz, chairman and CEO of Starbucks Coffee Company. “As we continue on our journey with Tata, we are delighted to introduce the finest coffee from India to a new audience.”
Schultz and Mistry were committed to providing Indian youth valuable skills training over the next five years through Tata Strive, an initiative which empowers India’s youth with skills for jobs, entrepreneurship and community enterprise.
“Since launching in 2014, Tata Strive has supported approximately 43,000 youth to-date. The joint partnership combines Tata Strive’s expertise in providing job skills training and Starbucks expertise in retail operations, which is expected to impact 3,000 disadvantaged youth.”
In 2012, Starbucks entered India through a 50:50 joint venture with the Tata Group. Christened Tata Starbucks, the company currently operates 83 stores in six cities across the country. Alongside the retail venture, Starbucks has also been exploring opportunities to source coffee from Tata’s roasting facilities in Karnataka.
Apart from its signature India Estates Blend and Espresso Roast coffees, Starbucks will soon roast Kenyan and Sumatran coffees at the Karnataka facility, which will then be made available at stores nationwide. By the end of the year, Starbucks will also bring its specialty tea brand, Teavana, to India.