None of the Mumbaikars on the busy streets of Juhu realised that the old, homeless man singing the melodious songs of Sonu Nigam was actually Sonu Nigam himself.
Mumbai: No matter how much fame and name you earn in life, there will always be something that will end up in your ‘insatiable desires’ list. Our celebrities back home are no different when it comes to living a life of normalcy and enjoying the little things that the world has to offer. Sonu Nigam, in association with ‘Being Indian’, conducted a beautiful social experiment where he used aesthetics and makeup to disguise himself as a street artist and sang on the streets for hours, without being recognised by anyone!
Explaining his motive behind doing the video, he said that he wanted to enjoy the little joys of life all over again and when someone showered him with affection by giving him a few bucks, he felt elated by the gesture.
Earlier this week, an old beggar was spotted on the busy streets of Mumbai’s Juhu, seated at one corner with his harmonium, singing Sonu Nigam’s songs.
The passers-by did not notice him at first. But then, he started to sing, and people began to accumulate. It almost seemed like this beggar’s soulful voice had enchanted them stop on their tracks, forget about their daily lives, and listen to him sing.
What these oblivious people did not know is that the melodious homeless man seated on the pavement was actually Sonu Nigam himself.
The beloved Bollywood singer has proved earlier that he has quite the knack for reaching out to his audience, and he does not just do it when he is onstage.
Earlier this year, the beloved Bollywood singer broke into an impromptu gig on a plane for his fellow passengers. Though the stunt did land him in a bit of trouble, it garnered much love on the social media as the video went viral.
This time, by literally stepping into the shoes a street performer, Sonu Nigam took his game to a whole new level.
A video of this act, named The Roadside Ustaad, was released on Culture Machine’s digital channel Being Indian on Tuesday.
“I went without any expectations, totally bereft of any awkwardness for the way I was looking and what I was about to subject myself to” Sonu Nigam said in a statement.
“For the first time, I was not me. The make-up was so good and authentic that people standing so close to me, couldn’t recognise.”
The video, however, is not about fooling the audience. It actually brings out a side of the human race that is not often witnessed on busy streets: people stopping on their way to pay heed to someone.
At the end of the video, Sonu Nigam speaks about what touched him the most during this act: “My most memorable moment (during this act) is of this boy who held my hand and asked ‘Uncle, did you have breakfast?'”
“As he took my hand, the boy slipped Rs 12 into my palm, without anybody watching. I felt as if I just made lakhs of money… I’ve asked my office to frame the money.”
Last year, Football star Cristiano Ronaldo pulled a similar stunt on the streets of Madrid, dressed as tramp with a dog and football.
So, next time you come across a tramp singing a beautiful song, playing good football, or quietly seeking your attention, watch out. There might just be a superstar under those ragged clothes and messy hair.
Meanwhile, watch Sonu Nigam amaze the onlookers as he sings to them posing as an old beggar: